Yes, Content is Still King

Posted by Colin Clark on Feb 7th, 2010 | Comments home title

Johnnie Firari posted a blog on Smaller Indiana that I found interesting. It contemplates whether content is still king with the great explosion of content that is currently out there. He made some excellent points and I left this comment in response.

@garyvee is right. Content is valuable is you are the absolute best. The best way to be the best is to create an extremely narrow niche. The narrower the niche, the less competition.

Secondly, I think frequency is the most important factor with content. Short, frequent blasts of content (whether video, podcast, or text), allow viewers to check in with you more often, because it takes less time to consume.

The other half is that obviously content alone is not going to be enough. You’re going to have to couple your content with a distribution strategy.

I think the main argument that the ‘content is king’ crowd is making is that all the distribution in the world will be wasted on shoddy content that has little inherent value on its own.