Blogging

What is blogging?

A blog is basically a list of short articles which are organized chronologically on a specific part of your website.  Typically blogs are updated daily or weekly and provide various benefits to the owner of the website.

Each blog post is typically organized into 1 or more categories and labeled with ‘tags’ which are one-word descriptions about what the post is about.  This helps seach engines, sharing sites, and blog readers to know what the post is about.

Why would anyone want to blog?

You’ll gain search engine visibility

The most popular answer to that question is that blogs enable you to win lots of Google searches for words that relate to your business (commonly called search engine optimization).  The reason this works is that Google ranks pages according to the recency and frequency of your website’s content.  Blogging covers both of these.

It would be difficult, and frankly somewhat silly, to update the pages on your site on a daily or weekly basis.  Blogging allows you to post new content with a high level of frequency.  Also, people will be a lot more likely to read your most recent blog posts than they will be to read all the pages on your site.

Blogs allow engagement

Blogs allow you to post ideas and have customers, prospects, partners, or fans comment and edit the idea.  You’ll gain valuable insight into your products and services.  Blogs are perhaps the best consumer reasearch tools the world has ever known.

Blogs allow you to syndicate your message all over the web.

Having a blog means people can take your posts (in the form of an RSS feed) and promote them for you on their websites, wikis, social networks, or anywhere else.

This also means that you can push your blog content to social sites like Twitter, Facebook, or LinkedIn to gain new readers, prospects, and customers.

Enough with the boring webpage.  Click here to see me practice what I preech.  This is a link to my blog category entitled ‘business blogging tips’.