Twitter Marketing
Everyone’s talking about it, but how do you leverage the power of Twitter to positively impact your business? How do you avoid wasting valuable time and resources on a new technology that is largely unproven? What is your plan for connecting with new partners and prospects? Here’s a three step process for success.
Step 1 – Massive Visibility
One of the biggest strengths of Twitter is that it allows users to attain massive amounts of visibility. It is relatively easy to build a large following consisting of several thousand Twitter users. If done correctly, many of these followers can be targeted to your specific geographic area and target market. This strategy has several key advantages.
- Thousands of people outside of your direct network are exposed to your message, which means that you have the opportunity to add them to your referral network or sales pipeline.
- People who connect with your message can easily forward it on to their network, which expands your network of influence.
- Each ‘Tweet’ becomes an invitation for thousands of users to visit your blog or website.
- You gain the ability to present an authentic representation of what your company stands for from your point of view.
Step 2 – Breaking Down Your List to gain Credibility with Specific Contacts
If you have a Twitter following that exceeds 1000 users, it can be extremely difficult to know who exactly you should be engaging with. Luckily there are tools, like Tweetdeck, to help you break down and manage your list. Tweetdeck allows you to segment your large list of followers into smaller, more meaningful, chunks. Do you have prospects in your sales funnel that are using Twitter? Add them to their own dedicated list so that you can focus on what’s important to them. The same is true of referral partners and networking contacts.
Step 3 – Create an Engagement Strategy that Leads to Profitable Futures
You’ve got a massive list that is properly segmented, now how do you engage with these contacts? The best way to encourage someone to care about your message is to care about their message first. Decide which of your contacts are potentially profitable and focus on their ‘Tweets’. Read their blog articles. Leave comments. Help them spread their message. It is an almost certainty that it will come back to you.
