Email Marketing meets CRM

How do I make email campaigns work for me?

One of the biggest problems with email marketing is that it is very difficult to put together a campaign that doesn’t annoy some of the people on your list.  Typically small businesses will send out a monthly newsletter with very little real value.  They send this to a relatively large number of people many of whom are simply too nice to opt out gracefully.

There must be a better way.

At TribeSwell, our philosophy is that this system is inherently flawed. The solution is to use a CRM (customer relationship management) program to manage multiple email lists and send out targeted newsletters that people actually want to read. For example, you might have several prospects in your sales pipeline. You can now craft an email that’s targeted directly at their needs. What about referral partners? You can also send out a targeted email to your referral partners to keep them updated on your current activity and suggest ways that you can work together.

Visit the Address Two website for more information about database marketing tools.