Recommended Reading

The Tipping Point by Malcolm Gladwell

All Marketers are Liars by Seth Godin

A Whole New Mind by Daniel Pink

Unleashing the Idea Virus by Seth Godin

What Would Google Do? by Jeff Jarvis

Free by Chris Anderson

Blue Ocean Strategy by W.Chan Kim & Renee Mauborgne

The Long Tail by Chris Anderson

Groundswell by Charlene Li and Josh Bernoff