Don’t Look at Stats for the First Year

Posted by Colin Clark on Jan 22nd, 2010 | Comments home title

To say that I’m a huge Gary Vaynerchuk fan would be the understatement of the century. I think Gary is badass and inspiring and that he’s definitely one of the people who is changing the world.

With that said, I didn’t go out right away and buy his book ‘Crush It‘ when it first came out, because I wanted to wait for the audio version, which only just came out recently. My patience was worth it.

: Image by Dan Patterson via Flickr

One of the things that really hit home was when he talks about analytics. He advocates not even checking your stats or traffic for the first year.

I’m one of those people who used to check his traffic every morning first thing. I was pretty much obsessed with getting those numbers up as much as possible. I think in a lot of ways that was a waste of time. I should have been focused on tightening my tribe.

It’s interesting to look at day to day activities and calculate what each one contributes and what each one costs. I don’t check my analytics as often these days.