Do People Believe Your Faceless Brand?

Posted by Colin Clark on Feb 6th, 2010 | Comments

Yes… Probably.

One of the things that marketers seem to be talking about incessantly is that social media can ad a human face to big established brands.

I think this is a little misguided.

I’m not saying that big brands shouldn’t have a presence in social media, but I I don’t want to see social media taken over by a bunch of crappy commercials.  Big brands need to understand the concept of an opt-in.

The real opportunity is for new unestablished brands to build a following.  It is far cheaper and easier now to build a following than it has ever been in history.

The fact is, those who really believe that the time is now will win.  I don’t care if the CEO of Pepsi is on Twitter.  I’d be much more interested in the guy making organic specialty soda in his garage and selling it locally.  That’s the guy who can get real ROI in his investment in social media.

So what about the people in the middle?  Stay tuned for tomorrow’s post.