Golden Nuggets from Seth Godin

Posted by Colin Clark on Feb 2nd, 2010 | Comments

One of the reasons I love reading Seth Godin’s stuff is that he has this amazing ability to distill wisdom into really meaningful, short passages.  Here’s one that he posted yesterday…

Busy does not equal important. Measured doesn’t mean mattered.

How awesome is that!?  ‘Measured doesn’t mean mattered’.  I absolutely love that.  You could say that to any marketer and get a response.  With as much wheel-spinning as a lot of us seem to do, it’s great to hear a line like that once in a while.

Recently I finally got around to reading ‘Permission Marketing‘.   I know, I know, I should have read this one years ago, but I just now got around to it.  The other day I found the most perfect line that really defines how we should be defining the scope of website design and function.

Every commercial website should be set up to accomplish one goal.  Your Web site should be 100% focused on signing up strangers to give you permission to market to them.

Is there really anything else to say about that?  This is really the essence of why you pay someone to build you a website in the first place, and should be the main consideration when choosing a web developer.

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